coat couture and fashion design in innsbruck
TERESA MAIR is an Austrian-born high-end clothing brand established by the eponymous fashion designer and architect, who believes that truly transcending creations must come with a sense of logic and integrity – always. Back in 2017, when everything first fell into place, it was clear that what was going to set this brand apart from others would be its palpable connection to the wonderful mysteries of nature. And there is a lot of those where this stuff is made. TERESA MAIR also has a very elegant subtenant that goes by the name coat couture. If we were to describe her in two words, it would be these: dignified and protective. Pretty much like a decently responsible momma bear.
On a quick side note: After graduating Vienna’s Herbststraße fashion college, Teresa Mair (the designer, not the brand, obsly) earned her MA in architecture at AAlto University of the Arts in Helsinki, Finnland in 2017. So in a way you could say what was bound to happen happened: An amalgamation of razor-sharp design and shielding functionality.
Teresa Mair lives and works in Tyrol, Vienna, and Helsinki.
created and produced by Teresa Mair in innsbruck
sustainable textiles and materials from local producers
every piece is handmade and unique
“ And as for this coat that is on my back, it was given me by the Lord of the place whither I go; and that, as you say, to cover my nakedness with.”
